Creating a Tripwire Funnel for Your Wellness Clinic

A tripwire funnel is a powerful marketing strategy that can help wellness clinics convert website visitors into paying patients. By offering a low-cost, introductory service or product, you can entice potential patients to experience your clinic and build trust, leading to higher-value purchases and long-term relationships.

Benefits of a Tripwire Funnel

• Increased Conversions: Tripwire funnels can significantly increase sales conversions by building trust and demonstrating value upfront.
• Email List Growth: Capture email addresses through the initial low-cost offer to nurture leads and promote future services.
• Cost-Effective Marketing: The low-cost offer can cover advertising expenses, making the funnel self-sustaining.
• Increased Revenue: Upselling and cross-selling opportunities lead to higher average order values and increased revenue.

To help you effectively manage the influx of leads generated by a tripwire funnel and ensure a positive patient experience, here at Wellness Clinic Marketing, we provide specialized lead management and reputation management services. We can help you streamline your communication processes and build strong patient relationships.

Creating a Tripwire Funnel

Part I: Creating the Low-Ticket Offer

1. Select Campaign Type and Template: Choose a popup or fullscreen campaign type and select a relevant template.
2. Design Your Campaign: Craft a compelling sales page for your low-cost offer, highlighting its benefits and value.
3. Configure Button Actions: Redirect visitors to the checkout page upon clicking “Yes” and capture email addresses for those who click “No.”
4. Configure Display Rules: Use targeting rules to display your campaign to the right audience segments at the right time.
5. Integrate Your ESP: Connect your email service provider to capture leads and automate email campaigns.
6. Publish Your Campaign: Make your campaign live on your website.

Part II: Building the Upsell and Downsell Offers

1. Create New Campaigns: Create separate campaigns for your high-ticket and mid-ticket offers.
2. Design Your Campaigns: Craft compelling sales pages for each offer, highlighting their unique benefits and value.
3. Change Button Actions: Redirect visitors to the checkout page for “Yes” clicks and close the campaign for “No” clicks.
4. Trigger Your Campaigns: Set up display rules to show your upsell and downsell offers immediately after the initial purchase.

Example Tripwire Funnel for Wellness Clinics

• Low-Ticket Offer: $29 introductory to wellness program
• High-Ticket Offer: $599 comprehensive wellness program
• Mid-Ticket Offer: $199 package of three services from your wellness program

By implementing a tripwire funnel, your wellness clinic can effectively convert website visitors into paying patients, increase revenue, and build long-term relationships with your clientele.

To discuss how a tailored tripwire funnel strategy can be integrated with your overall wellness clinic marketing plan to drive patient acquisition and growth, schedule a strategy session with our team.