Facebook advertising offers a powerful way to reach potential patients and grow your wellness clinic. By creating targeted ad campaigns, you can connect with individuals who are interested in your services and drive them to your website or landing pages.
This checklist provides a comprehensive guide to planning, launching, monitoring, and analyzing your Facebook ad campaigns for optimal results.
To ensure your Facebook advertising efforts are not only effective but also integrated with a streamlined process for managing the resulting patient leads, our marketing services include offers expert Facebook Ads campaign management and lead management solutions. We can help you create targeted campaigns and implement systems to capture and nurture leads efficiently.
Planning
- Duplicate existing campaign, if available. Determine conversion event (traffic, leads, signups, etc.).
- Align with a marketing campaign or company initiative.
- Optional: Gather feedback or inputs from relevant departments.
- Determine KPIs & success metrics.
- Plan out campaign timeline.
- Determine audience and targeting.
- Set up tracking in Facebook, Google Analytics, and/or HubSpot.
Budgeting
- Determine necessary ROI to justify spend.
- Set the total budget for each campaign.
- Determine daily spending breakdown.
Designing & Copywriting
- Ideate A/B tests for copy, device type, etc.
- Adhere to character limits:
- Text: 125 characters
- Headline: 25 characters
- Link Description: 30 characters
- Display URL: 30 characters
- Adhere to design specs:
- Images: 1200 x 628 pixels
- Video: 600 x 315 or 600 x 600 minimum
- Carousel Image: 1080 x 1080 pixels
- Design GIFs, images, and/or videos.
- Optional: Import creative from Excel.
- Optional: Save creative assets to Dropbox.
Scheduling
- Schedule ad sets in Facebook or your ads management software.
- Set a minimum time frame for running your test to gather sufficient data.
- Schedule daily ad spend.
Monitoring
- Monitor campaigns in Facebook, Google Analytics, and/or HubSpot regularly.
- Note which ad sets are performing well.
- Note if Facebook flagged any ad issues.
- Optional: Export data for easy analysis.
- Pause and/or edit ad content as needed.
Analyzing
- Document and calculate results for:
- Budget spent
- Achievement of goals/KPIs
- Customer lifetime value (LTV)
- Return on ad spend (ROAS)
- Determine optimal design, copy, and spending for future campaigns.
- Optional: Determine which ads should be kept running.
By following this checklist and implementing these best practices, your wellness clinic can create effective Facebook advertising campaigns that attract new patients, promote your services, and achieve your marketing goals.
Book a strategy session with us to discuss how a tailored Facebook advertising strategy, integrated with effective lead management practices, can be developed to support your clinic’s growth and patient acquisition.
